In this third post about marketing and consumer habits, Martin Lindstrom, author of “Buyology: Truth and Lies about Why We Buy,” delves into the fascinating details about the true SCIENCE of shopping. Lindstrom and his team used neurological tools to determine how sex, fear, subliminal messages and sensory appeals drive our purchases–and ultimately, our brand loyalties.

Tune in tomorrow to discover how you can learn to “out-think” the marketers–especially when it comes to avoiding impulsive grocery store purchases and unhealthy buying choices.